Experiencing a creative block? Battling your way through artistic burnout? You’re not alone. Studies show that more than 27%of content marketers report that conceptualizing and creating engaging content is one of the biggest, most pressing challenges in the workplace.
Consistent, high-quality marketing content is essential to building customer loyalty, connecting with target audiences, and influencing potential customers. Content creation is ranked as the most effective SEO tactic by more than 72% of online marketers. It’s proven to increase the relevance and visibility of your brand. With so much content and so little time, how can your team quickly and efficiently develop engaging marketing content?
ChatGPT, a text-based artificial intelligence(AI) platform, can be utilized to provide content creation inspiration. ChatGPT can be used similarly to Google - type in your desired prompt or query, and ChatGPT will scan hundreds of millions of forums, journals, and data bases to provide you with a concise, summarized list of information. While the platform has its limitations, it can develop countless concept ideas in minutes and can save your marketing team hours of taxing ideation.
Check out Helm’s carefully compiled list of the most useful ways to prompt ChatGPT when brainstorming for your next piece of content.
Whether you are looking to create content to entertain, educate, inspire, or convert, it is important to come up with new ideas and new ways to share information about your business.
You may have a particular topic or focus are a in mind but are unsure of how to break it down for optimal engagement. ChatGPT can take your topic and provide content suggestions based on your prompt. These suggestions can be taken directly from the ChatGPT output, or you can use them to inspire new ideas that best fit your vision.
For example, if you’re looking to show your business’s expertise in offering low-shipping rates for your clients and customers, you can ask ChatGPT to compile a list of content ideas related to low-shipping fees. See below to get a picture of what the output of this prompt may look like:
Once you’ve narrowed down your topic of interest, ChatGPT can deconstruct your concept and format it into an intelligible outline to aid in the writing and designing process. Outlines help organize your work and highlight the most important elements of your content to increase readability for your audience. It can also seamlessly stitch seemingly unrelated concepts together to increase the fluidity and flow of your content.
Whether your need is a social media graphic or a detailed blog post, you can ask ChatGPT to provide a digestible framework for your desired material. If you were to prompt ChatGPT to create an outline, it may look like this:
Headlines are arguably the most important part of any piece of content. A good headline not only entices your readers but can also improve search engine optimization and outline your speaking points. According to Upworthy co-founder Peter Koechley, only 20% of viewers read past a heading, but the right headline has been shown to increase content traffic by up to 500%.
With a detailed prompt, ChatGPT can generate dozens of headline ideas for your desired subject. Asking ChatGPT to generate headline or caption ideas may look like this:
ChatGPT can sloganize your concepts into more concise and harder-hitting formats for social media captions and taglines.
Taglines are typically shorter and catchier than headlines and are responsible for summarizing the vision behind your concept in as few words as possible. According to a study conducted by The Manifest,50% of people look towards slogans or taglines to help understand the meaning of brand content. Incorporating detailed, yet brief captions into your corporate content breaks down complex topics for your readers, increasing accessibility.
Prompting ChatGPT to create social media captions and taglines might look something like this:
While it’s always recommended to have a second set of human eyes review content, ChatGPT can be used to finesse your work and shave off unnecessary hours editing.
Through its natural language processing (NLP) techniques, ChatGPT can catch grammar and spelling errors and provide suggestions for refinement. Clunky or awkward language can be reformatted to clearly convey your points.
Conquer the parameters of social media characters. Ask ChatGPT to shorten or make content longer, depending on your desired format. It can modify and reduce your text by 20, or 200, words or expand text to reach your needs for more words.
Your content can even be translated from English to any of ChatGPT’s recognized 50 languages? Put your text into quotations, or after a colon, and watch as it rewrites your content into your desired language.
Here is an example of ChatGPT refining a completed paragraph:
Whether you’re looking for a personalized writing assistant or a thorough grammarian, ChatGPT can offer limitless ideas, inspiration, and insight for your next piece of corporate content. Don’t let meticulous, time-consuming tasks weigh you down when you can utilize platforms like ChatGPT to alleviate unnecessary stress.
To learn more about ChatGPT and its capabilities, check out our blog post “How to Use ChatGPT for Your Business”, or follow us on social media.
