What is ChatGPT and how should you be using it to make your life easier?
In today’s fast-paced world, resources that help increase productivity are a necessity for continuous growth in any business. Why waste time, money, and resources on monotonous yet essential tasks? One platform gaining international attention for its comprehensive customer care is ChatGPT, an artificial intelligence (AI) text-based program that utilizes the power of the internet to deliver results in seconds.
The application of AI in everyday business practices is no longer science fiction. Platforms like ChatGPT allow you to effortlessly create concepts for content, implement more responsive customer service care, generate inventory management and search capabilities for your brand.
Developed by OpenAI, ChatGPT is a large language model system that functions with the assistance of artificial intelligence. The same technology you use to unlock your phone with face recognition or spell-check documents is manipulated to scan internet databases and compile information. This information is then formatted into comprehensible formats for user consumption.
ChatGPT can be fed information relevant to your business to generate informed, data-driven solutions. As it’s still in its early stages of development, the capabilities of ChatGPT are limited. However, it can still aid in many tasks, such as content creation, customer service, supply chain management, financial planning, and more. Need a new company slogan? Try out ChatGPT!
Advertising and social media marketing are the backbones of reliable business. 82% of consumers feel more supportive of a brand after viewing custom content, and social media platforms like LinkedIn, Facebook, Twitter, and Instagram define how content reaches customers. ChatGPT can quickly create concepts for content, write taglines and copy, and be used for limitless design inspiration.
Say you’re looking for catchy messaging to help sell a new style of baseball caps, and you’d like to appeal to avid sports goers. With your specific parameters, ChatGPT scans every available piece of information having to do with baseball caps, customer appeal and sports enthusiasts, to provide the most practical slogans or catch phrases. Directly copying ChatGPT’s content is considered plagiarism, but using the platform’s unlimited content, copy, and graphic ideas as a starting point will shed hours off your creative team’s workday.
More than 51% of customers expect businesses to have a FAQ page available 24/7, and more than 75% expect service within five minutes. If your brand is slacking on providing around-the-clock customer service, or if you’re looking for a way to revolutionize your standard chatbot, ChatGPT can provide solutions specially tailored to your brand. By adjusting ChatGPT’s database parameters to include essential information about your company, like stock quantity, office hours, and return policies, you can create an autonomous, interminable FAQ page accessible to anyone, anytime. ChatGPT will also collect user data to help you make more effective ad targeting decisions for stronger marketing campaigns.
Having an intelligent search engine on your website is one of the first steps in ensuring that your content is seen. More than 93% of web experiences begin on a search engine, yet there’s only a 15% closing rate on SEO-generated leads. Most current SEOs cannot connect synonyms or similar item classifications, especially when used in a casual context. If you’ve ever been unable to find your merchandise, maybe because the color is classified as 'royal navy' instead of 'blue,' the chances are high that your customers have also experienced this.
Because of ChatGPT’s adaptive nature, it can observe popular customer searches and provide the best possible match. Along with eliminating the ‘missing product’ phenomenon, optimized keyword search efforts through ChatGPT can record and monitor customer searches to provide more accurate results. For example, if your ‘Crimson Golfer Shirt' gets more positive hits when searched as 'red polo,' ChatGPT will present search results that match the most frequent searches.
Additionally, the capabilities of ChatGPT have recently expanded, enabling it to scan and analyze business documents and inventory records to provide concise, well-written reports in seconds. Say goodbye to tedious inventory management and hello to legible summaries accessible within seconds!
The future of AI in business has limitless potential, whether you choose to use it for customer relations, to maximize efficiency, or just to learn more about what’s new in your industry. ChatGPT has these capabilities and is sure to grow and develop as its users continue to grow by the hundreds of thousands. Make sure you watch this space closely for future updates in AI that promise to change the landscape of business operations.
Interested in how Helm can elevate your brand? From all-encompassing branded merchandise programs to full supply chain management solutions, we are here to help streamline your business. Contact us today to learn more.
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