Branded Merchandise by the Numbers

You know them, your customers love them, and your brand’s image is impacted by them – branded merchandise and promotional products. Branded items have been utilized by businesses around the world for more than 200 years as a cost-effective way to build brand awareness, boost customer loyalty and more, but to get the most from your branded merchandise programs, a strategic effort must go into your product selection. As we look to consider our audience and determine what products will resonate with them, it’s important to understand how various product types statistically perform amongst consumers. How long is the product’s lifetime? And in that lifetime, how many brand impressions does it garner at what cost? In this blog post we will review ASI’s 2023 Ad Impressions Study, which found promotional products to be the number one ad type of consumers. Check out each of the stats below highlighting the effectiveness of each product type, so you can confidently make the best selections for your next merch run.

OUTERWEAR/FLEECE

  • 7,856 impressions over its lifetime
  • 61% of consumers would keep and wear for at least two years
  • More influential in the Northeast than any other region
  • 41% of consumers would be more likely to do business with an advertiser that gave them logoed     outerwear or fleece
  • Cost per impression for a $30 half-zip fleece: less than 1/2 of a cent

T-SHIRTS

  • 5,053 impressions over its lifetime
  • 47% of consumers would keep and wear for at least two years
  • More influential in the Southeast than any other region
  • 37% of consumers would be more likely to do business with an advertiser that gave them a logoed T-shirt
  • Cost per impression for a super-soft $10 T-shirt1/5 of a cent

HEADWEAR

  • 3,380 impressions over its lifetime
  • 56% of consumers would keep and wear for at least one year
  • More influential in the Northeast than any other region
  • 20% of consumers would be more likely to do business with an advertiser that gave them logoed headwear
  • Cost per impression for an $8 baseball cap: less than 1/4 of a cent

DRINKWARE

  • 3,162 impressions over its lifetime
  • 63% of consumers would keep and use for at least one year
  • More influential in the SoutheastMidwest and Pacific than any other region
  • 30% of consumers would be more likely to do business with an advertiser that gave them logoed drinkware
  • Cost per impression for a $10 insulated travel mug: 1/3 of a cent

WRITING INSTRUMENTS

  • 2,436 impressions over its lifetime
  • 52% of consumers would keep and use for at least one year
  • More influential in the Southeast than any other region
  • 30% of consumers would be more likely to do business with an advertiser that gave them a logoed writing instrument
  • Cost per impression for a $1 metal pen: less than 1/10 of a cent

PERFORMANCE WEAR

  • 2,336 impressions over its lifetime
  • 59% of consumers would keep and wear for at least one year
  • More influential in the Southwest than any other region
  • 41% of consumers would be more likely to do business with an advertiser that gave them logoed performance wear
  • Cost per impression for a $20 moisture-wicking performance polo: less than 1 cent

DESKTOP ACCESSORIES

  • 2,314 impressions over its lifetime
  • 58% of consumers would keep and use for at least one year
  • More influential in the Southeast than any other region
  • 24% of consumers would be more likely to do business with an advertiser that gave them a logoed desk accessory
  • Cost per impression for a $10 desk accessory: less than ½ of a  cent

POLO SHIRTS

  • 2,106 impressions over its lifetime
  • 62% of consumers would keep and wear for at least one year
  • More influential in the Southeast and Southwest than any     other region
  • 29% of consumers would be more likely to do business with an advertiser that gave them a logoed polo shirt
  • Cost per impression for a $15 cotton polo: under 1 cent

BAGS

  • 1,940 impressions over its lifetime
  • 43% of consumers would keep and use for at least two years
  • More influential in the Southeast than any other region
  • 26% of consumers would be more likely to do business with an advertiser that gave them a logoed bag
  • Cost per impression for a $2 non-woven tote bag: only 1/10 of a cent

UMBRELLAS

  • 1,760 impressions over its lifetime
  • 54% of consumers would keep and use for at least two years
  • More influential in the Northeast than any other region
  • 36% of consumers would be more likely to do business with an advertiser that gave them a logoed umbrella
  • Cost per impression for a $10 travel umbrella: about 1/2 of a cent

POWER BANKS

  • 870 impressions over its lifetime
  • 51% of consumers would keep and use for at least two years
  • More influential in the Southeast than any other region
  • 40% of consumers would be more likely to do business with an advertiser that gave them a logoed power bank
  • Cost per impression for an $8 power bank: just under 1 cent

USB DRIVES

  • 851 impressions over its lifetime
  • 44% of consumers would keep and use for at least one year
  • More influential in the Northeast than any other region
  • 31% of consumers would be more likely to do business with an advertiser that gave them a logoed USB drive
  • Cost per impression for a 1GB USB flash drive: near ½ of a cent

 

CALENDARS

  • 673 impressions over its lifetime
  • 62% of consumers would keep and use for at least one year
  • More influential in the Northeast than any other region
  • 25% of consumers would be more likely to do business with an advertiser that gave them a logoed calendar
  • Cost per impression for a 12-month wall calendar that costs $10: 1.5 cents

HEALTH PRODUCTS

  • 640 impressions over its lifetime
  • 36% of consumers would keep and use for at least one year
  • More influential in the Northeast than any other region
  • 26% of consumers would be more likely to do business with an advertiser that gave them a logoed health product
  • Cost per impression for a $5 travel health and safety kit1 cent

 

It is proven that all types of promotional products will drive brand impressions and influence your audience in their next purchasing decision, but what items fit best for your business' needs will be unique. Now, when making product decisions you can make strategic decisions that align with your goals and objectives.

With more than 80 years of experience serving iconic brands, Helm is here as your single source provider for brand marketing solutions. Contact us today to learn more about your options to fully customize a branded merchandise program for your employees, clients, and/or customers. Reach us by phone or email at +1 734-468-3625 or dtoney@helm.com.

     
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