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Quick Lane Tire and Auto Center™ Awards Helm its Facilities Infrastructure Program

PLYMOUTH, Michigan, January 28, 2019

Helm, LLC. has been awarded the Quick Lane Tire & Auto Center™ Interior Elements program which is a wholly owned subsidiary of Ford Motor Company.  This new Interior Elements program was officially launched by Quick Lane Tire & Auto Center™ at theNational Automotive Dealer Association show in San Francisco, California on January 25, 2019.  Helm’s Franchise Infrastructure program will provide an exclusive design and layout to support both new builds and for upgrades to current Ford Quick Lane centers. Elements of the program include complete interior infrastructure including furniture, fixtures, signage, point-of-sale displays, wall wraps, marketing material and needed store essentials and consumables such as counter-mats, floor-mats and many others.

“Helm is honored to have been chosen as the key partner in this initiative by Ford Motor Company.  We look forward to delivering a consistent, professional and comfortable infrastructure to Quick Lane centers globally, that meets the needs of the Quick Lane professionals and will delight their end customers,” said Lorne Dubrowsky President of Helm, LLC. “Helm will additionally oversee order processing, fulfillment and inventory management, as well as training and coordination to the Quick Lane field service team as part of the comprehensive services of the Quick Lane Interior Elements program.”  Dubrowsky added.

“We are very excited to support Ford and the Quick Lane team in their launch of this program at NADA 2019,” said Tanvir Arfi, Chairman & CEO of Helm parent, Banyan Technologies Group.  “Helm will deliver the Facilities Infrastructure Program via a turn key solution to meet the high standard set by Ford Motor Company for this iconic brand at affordable pricing through the existing site that Quick Lane centers already use to purchase branded items such as apparel, headwear, posters, decals and banners,” he added.  

Arfi continued, “Ford has been an important client to Helm for over 75 years. Quick Lane is an iconic brand in vehicle service. NADA 2019 was the perfect venue to unveil the future look of the QuickLane™ centers.”

Ford Quick Lane centers are now able to go online at and place orders.

About Helm LLC (

Founded in 1943, Helm is a leading service provider of Brand Marketing and Merchandising, eCommerce, Mobile and Social Technology Solutions,Dealer Infrastructure Programs, Custom Software Development, Publications and Print, and Third-Party Fulfillment to the world's leading companies. Helm is headquartered in Plymouth, MI, with sales and customer service locations in Georgia and California, and a state-of-the-art distribution center providing fulfillment, kitting and 3PL services in Livonia, MI.


Helm clients include the world's leading Automotive OEMs, Franchised Dealerships, Independent and Franchised Automotive After market and consumer Fortune 500 companies. Helm was acquired by Banyan Technologies Group (a Dallas-based company) to promote further growth and to propel the Company to the next level.


About BanyanTechnologies Group (

Banyan Technologies Group is a Dallas, Texas, based company, founded by experienced C-suite operators focused exclusively on the Automotive OEM, Franchised Dealerships and Aftermarket end markets as a differentiated alternative to the traditional Private Equity capital markets. We partner with entrepreneurs, family-owned businesses and corporate carve-outs at times when:1. We can bring direct and immediate value to accelerate business outputs and scale the business. 2. We can deploy our existing customer relationships as well as relevant and accretive industry and end-market expertise to supplement the leadership teams.