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Banyan Technologies Group Acquires Helm Inc.

Banyan Technologies Group has completed an acquisition of Helm Inc.

Banyan Technologies Group ( today announced that it has completed an acquisition of Helm Inc,, a leading technology and services provider of Brand Marketing and Merchandising, Publications and Print, and Third Party Logistics to the world's best-known companies since 1943.

"With an impressive brand presence, wide technology and services offerings, and 75 years of history in our core end-market focus area of automotive OEM and aftermarket space, Helm is a natural fit with us," said the Banyan Technologies Group Chairman Tanvir Arfi. "We are excited to bring a significant amount of end-market experience, relationships, along with the required capital to accelerate Helm's growth, bringing solutions and technologies at a global scale to Helm's customers."

Helm first formed in 1943 as a commercial trade bindery based in Detroit, Michigan, producing automotive service and owner manuals for automotive dealerships and consumers. Helm continues to be the global leader in this space, providing the widest product selection in this category on the legendary site. Since the early 1990s, Helm has expanded its capabilities, growing into one of the industry's leading providers of Brand Marketing, Merchandising, 3PL Fulfillment Services and Dealer Equipment/Services programs for companies with large networks of corporate employees, franchisees and consumers.

"As we looked at the next five-year horizon and the competitive global landscape, continuing to provide industry-leading technology and service solutions would require strategic investments to meet our customers' expectations," said former owner and CEO Justin Gusick. "This transaction positions Helm for this next level of growth and global expansion." Gusick will transition from his current CEO role into a strategic board role, handing the tactical leadership to current CFO and newly appointed President Lorne Dubrowsky.

"As Helm celebrates its 75th year in business, the new leadership team is squarely focused on delivering more digital and technology-driven services, while expanding its breadth of products and services to support our clients' global strategic initiatives," said Dubrowsky. "Banyan will ensure that we have the right capital and industry experience to take Helm to the next level."


Direct all media inquires to John Zaremba, Director of Marketing, Helm LLC,

Helm is a leading technology and services provider of Brand Marketing and Merchandising, Publications and Print, and Third Party Logistics to the world's leading companies since 1943. Helm is based in Plymouth, Michigan, with sales and customer service locations in Georgia and California and a state-of-the-art 140,000-square-foot facility providing distribution, kitting and 3PL services in Livonia, Michigan. Helm clients includes the world's leading Automotive OEMs, Franchised Dealerships, Independent and Franchised Automotive Aftermarket and consumer Fortune 500 companies.

About Banyan Technologies Group (

Banyan Technologies Group is a Dallas, Texas-based company, founded by experienced C-suite operators focused exclusively on the Automotive OEM, Franchised Dealerships and Aftermarket end markets as a differentiated alternative to the traditional Private Equity capital markets. We partner with entrepreneurs, family-owned businesses and corporate carve-outs at times when: 1. We can bring direct and immediate value to accelerate business outputs and scale the business. 2. We can deploy our existing customer relationships as well as relevant and accretive industry and end-market expertise to supplement the leadership teams.