FCA unveiled the all new 2018 Dodge Challenger SRT Demon ahead of the New York International Auto Show in April 2017. Dodge said the Demon is the world’s fastest 0-60 production car: It can get there in 2.3 seconds. And from 0-30 m.p.h: 1 second. With those impressive numbers Dodge needed some equally exciting merchandise that could match the impressive buzz surrounding this new beast.
Helm's merchandise, marketing and creative teams combined their talents and launched an entire collection of Dodge Demon merchandise ranging from caps and apparel to hard goods and specialty items. The new collection captured the essence of the Dodge Demon. Together with the Dodge brand team, the merchandise was offered to an enthusiastic group of brand fans, advocates and dealers.
The results were immediate. With the car generating enormous excitement in the automotive world and with muscle car enthusiasts around the world, the Dodge Demon merchandise was hard to keep in stock. Dealers and consumers couldn't get their hands on the Demon right away but they could get something as cool now. Even a specialty pen that captured the sound of a Dodge Demon as it launches off the line was developed to bring another unique twist to the Dodge Demon experience.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.