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Marketing Analyst

Position details:


  • Analyze sales trend information such as market share, unit sales, conversation ratios and provide reporting and recommendations on how the company can improve in all marketing metrics
  • Brainstorm and develop ideas for creative marketing campaigns for both B2B and B2C customer base
  • Conduct market research to find answers about consumer requirements, habits and trends
  • Develop and report out key KPI’s for the business as it relates to e-commerce marketing
  • Bring attention to trends, both positive and negative, within our marketing programs
  • Work collaboratively with our Sales, Account Management and Supply Chain teams on marketing strategies and achievement of KPI’s
  • Stay up to date with market and online trends relevant to the brands we support to ensure campaigns and promotions are relevant within each market
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
  • Create and maintain pricing analysis of products and competitors; provide pricing input on new products
  • Undertake individual tasks of marketing plans as assigned

Education/Experience:   Bachelors degree in Marketing, Communications, or a related field in addition to a minimum of 2 years in a Marketing role that provided relevant experience. Experience with traditional and digital marketing and market research methods required. Additionally, experience using data to provide analysis and recommendations for improved marketing performance strongly preferred.

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