Helm Blog

Product announcements, interesting points of view, and the latest news from Helm

FCA Awards Helm Wear Mopar® Branded Merchandising Program

Mopar® will become the seventh FCA brand to be featured in the Helm collection that currently includes Jeep®, Ram, Dodge, Chrysler, Alfa Romeo and FIAT.
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Banyan Technologies Group Acquires Helm Inc.

Banyan Technologies Group has completed an acquisition of Helm Inc.
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The Difference Between Third-Party Fulfillment (3PF) and Third-Party Logistics (3PL)

Although used interchangeably, 3rd party online fulfillment (3PF) companies and third-party logistics (3PL) have very different purposes and intended outcomes.
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Helm, Inc. Celebrates 75 Years

Helm, Inc., a leading provider of branded merchandise, third-party fulfillment and technology solutions is celebrating their 75th year in business.
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Shipping & Fulfillment 101: A Guide for Getting Your Products to Your Customers

Learn the step-by-step process needed to process orders in this shipping & fulfillment 101 guide, including how computerized systems can optimize efficiency.
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How to Strike the Perfect Balance Between Functionality and Branding

Whether sold as a branded product line or given away for promotional purposes, branded merchandise should aspire to be a must-have item that adds value to the owner’s life.
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Why Quality Merchandise Matters (Even for Cheap Giveaways)

Because branded merchandise directly reflects upon your brand, you should always strive to source the best quality products that can fit within your intended budget.
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Why It's Not One-Size-Fits-All for Promotional Marketing

Your promotional marketing should be unique, goal-oriented and molded toward the values of your brand.
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The Beginner's Guide to Third-Party Fulfillment Solutions

Third-party fulfillment services take the burden of order fulfillment completely off your shoulders, letting your business focus on its core competencies with lower risk, lower overhead and more predictable business outcomes.
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Promotional Products Have Huge ROI for Brand Recognition

As companies spend billions on TV and online ads, they often forget that one of their best answers for brand recognition happens to be right under their nose — literally.
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How Branding Can Bring Cohesion to Your Next Event

Corporate events are important “trial by fire” moments for companies. Those able to professionally extend their brand through every event element will help it grow, mature and evolve. As a result, the company builds both brand equity and brand prestige.
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6 Branded Merchandise Ideas for the Holidays

As the holidays approach, branded merchandise creates unique opportunities to serve as both a gift and a method of promotional marketing.
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6 Ways Multi-Channel Fulfillment Benefits Customers

Multi-channel fulfillment can deliver an amazing experience for customers, strengthening the respect they have for your brand and encouraging them to order again.
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