HIGHLAND PARK, MI - January 13, 2009 - Toyota Motor Sales, U.S.A. recently selected Helm, the Highland Park-based, specialty fulfillment company,  to provide a marketing channel for selected vehicle owner and service publications. Helm began making the publications available on www.helminc.com on January 2, 2009.

Under the terms of the agreement, Helm will target consumers and aftermarket repair facilities, two key audiences that may need materials for the maintenance and repair of their Toyota vehicles. Marketing strategies will include search engine optimization, promotional banner placement, and the establishment of inbound links from relevant websites.

Helminc.com was launched in 1997 by Helm and has become the go-to place for automotive dealers, aftermarket repair facilities, enthusiasts, and do-it-yourselfers. It is recognized as the nation’s largest source for official, factory-authored service and owner information. Materials available include repair manuals, electrical-wiring diagrams, body repair, and owner manuals.

According to Helm vice president of marketing, Garry Cole, companies have found that by reaching out to customers and providing them with convenient access to sometimes hard-to-locate publications, they can build satisfaction and loyalty long after an initial purchase.

Industries that currently offer publications through www.helminc.com include the automotive, recreational vehicle, truck, and power equipment sectors.

To learn more about Helm and its services, call (313) 865-5000 or visit www.helm.com.

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For further information please contact:
info@helm.com or call (313) 865-5000
Helm, 14310 Hamilton Avenue, Highland Park, MI 48203

About Helm

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Highland Park, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information. For more about Helm, visit www.helm.com.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.2 million vehicles in 2008.