HIGHLAND PARK, MI - January. 21, 2009 - Helm, the Highland Park-based specialty fulfillment company, was recently awarded the Advantage Partners Program by Tecumseh Products Company, Ann Arbor, Michigan.

Advantage Partners is a business-building resource that provides wholesalers of Tecumseh-manufactured products with access to branded merchandise, training and service literature, and point-of-sale materials to help them grow their businesses. Under the terms of the contract, Helm will provide an online store, source and warehouse the items to be offered, provide print management services, and fulfill orders.

The Advantage Partners online store launched in January 2009, replacing an earlier version. Advantage Partner Program members are able to conveniently access corporate materials through this Internet-based channel, and order merchandise featuring the recognizable Tecumseh brand. The online store supports many of Tecumseh's marketing efforts including employee programs and international customers and programs serving their markets.

"Tecumseh was looking for a partner that could help them take the program to the next level," said Helm vice president of marketing, Garry Cole. "We are honored to have been chosen and look forward to working with the Tecumseh team to help them broaden their reach by leveraging our in-house resources and our experience with the online marketplace."

Helm offers a number of services and solutions to corporate clients to help them address their business challenges. These include branded merchandising programs, contact center services, creative services, specialized fulfillment, incentive and loyalty solutions, print management, and program administration.

To learn more about Helm and its services, call (313) 865-5000 or visit www.helm.com.

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For further information please contact:
info@helm.com or call (313) 865-5000
Helm, 14310 Hamilton Avenue, Highland Park, MI 48203

About Tecumseh Products

Tecumseh Products Company, established in 1930, is a full-line, independent, global manufacturer of hermetically sealed compressors, condensing units, and refrigeration systems. Additional information is available at www.tecumseh.com.

About Helm

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Highland Park, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information. For more about Helm, visit www.helm.com.