HIGHLAND PARK, MI – May 6, 2011 – As part of its comprehensive rebranding campaign, Helm has launched a redesigned website and introduced a new corporate logo and tagline. The new site, www.helm.com, and new corporate identity components were presented to Helm employees at a recent town hall meeting at the company’s Highland Park headquarters.

Long-established as a leading provider of specialty fulfillment and branding support solutions, Helm is re-emphasizing its services and taking a more visible stance in the industry. The rebranding marks a key point in the company’s expanding growth and program offerings.

“Our new website, logo, and tagline are much more representative of the dynamic and energized company we are,” said Justin Gusick, Helm vice-president. “We have made significant advances internally with new technology, new programs, and new capabilities to efficiently and effectively support our customers with the innovative services they want for their branding and fulfillment efforts. We’ve done this with great success and to our customers’ satisfaction, and it is now time to update our own site and identity.”

The new Helm site features intuitive, easy-to-use navigation, contemporary design, a comprehensive presentation of Helm’s range of services, case studies, and more. The new logo, an arrangement of abstract arrowheads symbolizing activity in and beyond a box, reflects Helm’s dynamic and proactive traits as well as its solid and reliable nature. The tagline, “Beyond the Box,” indicates Helm’s aptitude of consistently going far beyond traditional industry expectations.

To learn more about Helm and its services, call (313) 865-5000 or visit www.helm.com.

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For further information please contact:
info@helm.com or call (313) 865-5000
Helm, 14310 Hamilton Avenue, Highland Park, MI 48203

About Helm
Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Highland Park, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information. For more about Helm, visit www.helm.com.