HIGHLAND PARK, MI - November 7, 2009 - Helm, the Highland Park-based specialty fulfillment and brand support solutions company, announces a new business unit, Service Bay Marketplace. Service Bay Marketplace is an online centralized purchasing and supply chain management solution designed for the automotive, heavy truck, and construction industries where service professionals can purchase a broad variety of products ranging from everyday service consumables to capital equipment items for running their business.

Service Bay Marketplace develops and administers unique solutions for companies, original equipment manufacturers, and large buying groups customizing programs to reflect business requirements and corporate brand identity.

According to sales manager, Justin Gusick, "It's common for companies to have multiple online stores and websites that were developed over the years. Service Bay Marketplace consolidates them into a single integrated site that's streamlined, efficient, and cost effective to administer. For the visitor, the site provides a one-stop-shopping experience and promotes greater customer satisfaction."

With Service Bay Marketplace companies can centralize items they offer to their facility networks. This includes tools, capital equipment, consumables and supplies, service and owner information, corporate proprietary products, and branded merchandise. Orders are processed through Helm's central fulfillment center, providing one-stop shopping along with reduced costs and increased brand identity.

Helm is uniquely positioned to operate Service Bay Marketplace because of its experience implementing online stores and its marketing and supply chain management expertise. Helm developed Service Bay Marketplace using a management and technology platform built with its FlexFillG3 technology.

Helm's proprietary Retail Management approach is a key ingredient of Service Bay Marketplace. It is a proven method that focuses on the criteria of successful online initiatives - product selection and merchandising, integrated marketing and communications, and customer satisfaction.

To learn more about Helm and its services, call (313) 865-5000 or visit www.helm.com.

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For further information please contact:
info@helm.com or call (313) 865-5000
Helm, 14310 Hamilton Avenue, Highland Park, MI 48203

About Helm

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Highland Park, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information. For more about Helm, visit www.helm.com.