Helm takes a client higher and higher.
The Situation: POOF-Slinky, a successful toy manufacturer, recognized its products were growing in popularity and understood the potential of online sales and marketing. The manufacturer decided to expand its eCommerce business believing it could triple its orders. However, POOF-Slinky was concerned its fulfillment supplier would not be capable of handling the increase in projected volume. POOF-Slinky began a search for a fulfillment partner that could manage the anticipated escalation and continue to grow with them in the coming years. The search led them to Helm.
The Solution: Helm reviewed POOF-Slinky's product line, retail associations, sales history, and processing requirements. An eCommerce flow was set up to collect orders from the manufacturer’s online retailers – Wal-Mart, Kohl’s, Toys ‘r’ Us, and others – and relay them to Commerce Hub, an order integration company. Commerce Hub would send the orders to Helm and Helm would then deliver the ordered goods to the consumer from its warehoused inventory of POOF-Slinky products.
The Results: With its large warehousing facilities, Helm was able to store a sizable inventory for POOF-Slinky. This was critical because while the client expected orders to grow by 300 percent, working with Helm, orders went up 700 percent in less than one year - more than double the projected increase. POOF-Slinky also experienced a boost in customer satisfaction along with superior order integration, quicker turnaround, and better management of just-in-time inventory. The results showed that even when manufacturing toys, you can’t play around with the fulfillment process.