Smart brand marketers want to connect with their customers at every opportunity, and branded merchandise is an effective way to make that happen. In fact branded merchandise has a strategic place at every touchpoint in the customer life cycle—from product awareness and consideration to purchase, repeat purchase, and, ultimately, loyalty.
Helm offers customized programs designed to maximize brand awareness through appealing merchandise that’s appropriate for the brand’s image and the client’s marketing goals.
As your branded merchandise partner, Helm provides assistance, guidance, and support through a proprietary Helm process that evaluates your objectives, identifies the branded merchandise that’s needed, and determines the best way to maximize its impact on your market.
Helm’s proprietary Retail Management Process implements and manages our clients’ branded merchandise programs.
Helm’s advanced eCommerce capability builds and operates our clients’ branded online stores and promotes their presence on the Internet.
Are you considering branded premium-level gifts and incentives for customers and employees? Helm can provide a selection of merchandise that can motivate and reward.
These are great opportunities to promote a brand. Some are part of an annual sales event or promotion cycle, some pop up unexpectedly. No matter. Helm experts are ready to assist with seasonal and special events merchandise selections that won’t fall into the “same old, same old” category. Short notice? Don’t be concerned, we understand deadlines.
Customers need to know about your branded merchandise. The Helm marketing and creative team develops the strategies, tactics, and digital and traditional materials to successfully promote your branded merchandise to your audience.