Case Study

Adjusting a strategy brings rewards. The Situation: The Shop Ford Gear website that sells branded apparel and vehicle accessories for the Built Ford Tough and Ford Oval bran…
Helm was managing the Shop Ford Gear website, selling branded merchandise for the Ford blue oval and “Built Ford Tough” logos. But sales were disappointing for such well-known brands. The situation was unacceptable to the client—and to Helm. A correction …

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A premium brand gets premium recognition. Helm takes Castrol far beyond expectations. The Situation: Castrol, a premium motor oil, had an online retail store (eCommerce s…

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The Situation:  As part of its Ram truck “Year of the Farmer” marketing theme, Chrysler introduced during the 2013 Super Bowl broadcast “Farmer,” an emotional and inspiring…

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The Situation:  The Michigan Economic Development Corporation (MEDC) faced a merchandising challenge. The group, an extension of theMichiganstate government, had launched t…
Growing Pure Success. Helm helps take a brand to the next level.

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The Situation:  Ford Power Stroke Diesel was in what it referred to as a “crazy” situation. It had heavily overspent on branded merchandise and was financially respon…

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The Situation: Chrysler introduced its new advertising tagline, “Imported from Detroit,” with a two-minute commercial during the 2011 Super Bowl. The commercial, titled “Born …

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