GM and Helm Launch Online Parts & Accessories Store

January 11, 2010 at 6:37 AM

HIGHLAND PARK, MI - January 11, 2010 – General Motors and Helm, the Highland Park-based specialty fulfillment and brand support solutions company, recently launched Gmextras.com, the official online store for General Motors licensed accessories. The store centralizes items made by GM-licensed manufacturers, such as floor mats, splash guards, roof racks, towing parts, and cargo and trunk accessories.

The launch of Gmextras.com makes Helm the administrator of four online stores that support GM customers. The other stores are
• gmrestorationparts.com, for official GM Restoration Parts;
• gmnavdisc.com, for updated navigation discs for GM Navigation Systems;
• helminc.com, for factory-authorized service and owner information.

“Bringing Gmextras together with these other e-Commerce platforms benefits both the customer and General Motors,” said Jessica Rogers, GM Licensed Accessories Assistant Manager. “GM customers now have a one-stop-shopping-mall experience with convenient access to GM products, and the corporation can take advantage of common administrative processes, marketing, and customer service."

Helm will increase Gmextras’ visibility using search engine optimization, social media, and direct marketing strategies according to Garry Cole, Helm vice president of marketing. Helm will also develop cross-promotional strategies and leverage traffic from all four websites since they attract similar dealer, aftermarket repair facility, and consumer audiences with needs relating to vehicle parts, accessories, and service information.

To learn more about Helm and its services, call (313) 865-5000 or visit www.helm.com.

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For further information please contact:
info@helm.com or call (313) 865-5000
Helm, 14310 Hamilton Avenue, Highland Park, MI 48203

About GM

General Motors, one of the world’s largest automakers, was established in 1908. Headquartered in Detroit, GM employs 209,000 people worldwide and does business in 140 countries. GM and its partners produce vehicles in 34 countries, and sell and service them under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall, and Wuling. GM’s largest market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia, and Germany. GM’s OnStar subsidiary is the leader in vehicle safety, security, and information services. Additional information is available at www.gm.com.

About Helm

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Highland Park, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information. For more about Helm, visit www.helm.com.